Writing Compelling Content on website

Seo Content Writing on web pages is actually a part of web design and development. But very few design firms actually have a competetant content writer.

The contents should impress the visitor and there should be some ad elements to your content like what copywriters provide to Ad agencies.

Visitors do not read full content so use tag lines to tell the visitor what is the key topic of the web pages.  In all pages the title and meta tags should be unique else your site will not perform well. Highlight important words using CSS and define terms using h1, h2 and h3 tags on the page. These tags should strictly be topic related and the hierarchy should be set by you keeping the relevant importance of your web page and the search term targeted.

These are important elements for search engine optimization for website promotion and makes the web page useful to the web visitors, best taken care during the web designing process. The web page design should be easy to navigate from one important link to another and relevant content finding should be made easy by proving well placed internal links which do not open in a new window.

What ever the number of pages your website contains, make sure that each has something new to offer. The Url and Title should define the topic well. If the URL does not contain topic related keywords than rename the resource URLs and use redirect to direct the old url to new url if substantial back links point to it.

The existence of a website page is to provide something useful to the site visitors. This should always be kept in mind. Even if the page is meant for advertisement the ratio of content to ads should be in the favor of the content. This is in order to provide useful.

Keep the content in well defined blocks and set the pattern for all web pages as the same. You should provide additional information about the product and service Vis a Vis its technology, market position etc.

You can add one or two out going links to site that provide useful additional information on terms which are not elaborated on your web pages. This if done correctly will increase the value and uniqueness of website content.

The addition of key words should be done naturally along with the inclusion of semantic terms which explains your topic or concept better. The key word density is not so important now a days but if you can increase the keyword density naturally to five to six percent it will help with many search engines.

Content Writing : Where to place links

When writing seo contents on a website or writing a promotional article it is important to know where to add your promotion links.

Remember an external link(promotional for seo) running away from you website or the article is actually meant to deliver additional info or explanation of some term. The term is part of the content but it is not explained in depth as such in the body, hence a link leads to that page which offers satisfactory answer. In this way the page delivering information is naturally rated high and gets valued back links for that page.
You can understand me better if you see Wikipedia and how they have given external links to terms which needs further explanation.

If you consider writing a informational piece or highlighting a product or the service. The first paragraph you are going to write is going to be introductory highlighting basic information. In an introductory paragraph do you need to add external links for further information …my logic says no!

You should place an external link in the body (middle) of the article of web page content where the high tech stuff goes and so it needs explanatory links to make the reader understand what the term, related technology, or related product is all about.

For a good seo writing the writer must revolve the whole content around the targeted phrase. For example if you are writing on tiger safari the article should revolve around the excursion in the park. If you add a piece on tiger conservation, it is definitely an another subject which demands a separate article.

In a Indian tiger safari article, one can give an external link to terms such as tiger reserves, Indian mammals, Indian birds, park guides and Bengal tiger. See the tiger at Kanha National Park. Around the external link should reside terms which are naturally close..well as close as possible….see the bold above.

But if you give an external link to tiger conservation in India which is about saving the tiger and is distantly related to tiger safari which is about an excursion in a park to see the tiger…I will not think very highly of the link. In short relevancy is the key if you wish for a well focussed representation on the search engines.

The external link can go in the last paragraph as well since it is usually explanatory and much more in depth than the first paragraph.

Lots of search engine optimizers talk about out going links and page rank dilution. But if a website content or an article is not giving external links to unfamiliar terms contained then it is poor in rating. So if you have placed justified external links on the body of your home page, I don ‘t think you will be loosing page rank. But the number of outgoing links should be limited.

The programmers of algorithms, I am sure would be think on these term when trying to justify the weight age of the article …content and the external and back links related with it. Sound logic is going to matter in search engine optimization. The search engines will never reveal their secrets..so start thinking.

Back Links for Seo

Read my write up on back links for web promotion. Find all about creating weighted links given preference by major search engines.

Website Content: Mind your language

When writing website content your language matters. When you write seo content you have to add few keywords for correct indexing of the site. Now here lies the trouble….

Since keywords may not be a natural element of your content, but still you have to embedding them in your content. And it is not easy many times but if you have done your homework right you will succeed.

Website content matters both for the user and the search engine whereas the user decides the search engine indexes.

Well written content means higher conversion. Proper utilization of keywords means better indexing and ranking.

I have seen websites with content which is balderdash but keywords are there no doubt so the site is visible…but conversions? Only the client knows.

No one bothers to read full content on the website….visitors scan. So write neat and small paragraph with proper formatting with bold and underline…few important words here and there…do not over do.

Create tag lines on the website ..web designers…hardly do. This will inform the visitor what the website is offering.

Try your best to induct keywords as naturally as you can. Learn a little bit of grammar. Over use of keywords will not help on the contrary it will lead you site to being banned by major search engines for that particular keywords.

Rather you can create keyword prominence as below:

• tiger
• Bengal tiger
• Indian tiger
• white tiger
• wild tiger
• tiger safari
• tiger tour
• endangered tiger

This way you can safely increase keyword density for a website on tiger without getting penalized. But if you use the word “tiger” nth number of times then may the search engines protect you…he.he

This is an important element of on page search engine optimization.

Research the subject well before writing.

On page and Off page content

In web promotion the on page and off page content matters a lot. It’s all about writing both unique content and general information in the text.

Since induction of latent semantic or LSI the natural human language processing has come out to be more accurate for the search engines namely Google. This does not mean that all rare extremely describable and relevant word is all that the seo content should contain.

A good content is seo content with minor twist and turn here and there depending upon the way the search engines index.

The text should contain matter of general importance and unique description that is highly relevant to the subject concerned. Say for example if it is about eco-tourism then you should be sticking clearly to the subject, a beach vacation, or business travel content should not be in there.

It is tempting to include highly popular keywords that are related but not particularly to the niche service offered in that field. So mixing up content dedicated to eco-tourism with other types of travel for greater visibility might increase number of visitor seeking beach resorts and not places to see tiger at a National park.

This visibility is useless and frustrating since a larger number of hits is not bringing any inquiries or conversions. Highly targeted search terms though less in number can be extremely rewarding than a confusing mix up leading to nowhere. On page content writing is best inducted during the web design process and development of the website. Else lot of web page edition will be required.

Optimizing your web pages

When you move into optimizing a web site the fundamental task is to look at the contents since that is where the major seo impact is going to come from.  When I say content I mean that including title and Meta tags.  This is difficult to explain to some that title description and keyword tags have to be written by a search engine optimizer who is a good content writer.

My boss at the seo firm that I was working at would not let me have a go at the title tag since he thought he was good at it…which he was but not always.

If I tried to express my opinions on tags over which I did not agree, he would politely inform me that I am only responsible for content. But a boss being a boss I never brought forward this argument of mine.    

I was a seo senior and team leader I was doing my job well as optimizer both on page and off page as well. Here I bring forth my experience.

Writing good title, Meta tags comes with experience and analyzing algorithms of major search engines. Writing title is easy some think…include your primary keywords…yes true…but search engines keep on tweaking their algorithms. So what impact will a title have on the train of keywords that a website has to be promoted? Or are you going to leave title tag to impact primary keywords and develop secondary search term optimization to content and back link creation…try it!    Same thing applies to Meta tags although some search engines do not give weight age to them.

The above elements only inform what the website is about and that is how they should be written, without spamming. Write a title with primary keywords including what people type along with them so that you can be effective on at least few more keywords.    

Ex. Custom website design company on Internet for affordable web development.

Keywords in title…website…web… design…development…affordable…Internet…custom…company

Use a good keyword count tool and work out the number of effective keywords you can come up from the title. You can work out a similar exercise with regards to meta description …keeping the number of characters to 230 or 255 max.   

Content Writing Basics

Let’s forget seo for the time being. We will discuss content writing basics for now. To repeat, to be a good search engine optimizer you should be able to  write.

Why?

It is straight forward that search engines understand the written word though not exactly as the humans percieve.

Search engines have a program for semantic indexing that is more popularly referred to as Latent semantic indexing. This is natural language processing techinque that acurately pin points what the written matter is about. The process is mathematical in nature and the program is designed using  intense logic that is the reason for its accuracy.

In order to present a correct picture of your website all written matter should accurately point towards the subject.

For example if your site is a tea website selling tea bags online, then you should be able to describe accurately the category tea and the process of buying online, in the website content and other written material associated with the off page promotion of the organic tea shopping site.

For example see my clients “tea” site which, I targeted on search term “buy tea online“. This web site is on hot tea beverage, selling many varities of tea. Notice how I have written about tea in the content on the home page including other targetted keywords as organic green tea, black tea and other tea leaf search terms. It is a combination of both the seo content and home page content for the user. The ability to integrate both the element is useful for search engine ranking and usability for higher convertion ratio. 

Also go through the relational pages -  green tea and black tea as well as Assam tea and masala chai page. The pages need some more working on which will be done soon.

When you read content on properly optimized site you will get an idea of how the seo content is written.

But the first step is to learn to write. That which is….take a subject or a matter and write few lines about it. Keep on doing this till you are able to describe better and better in few lines. Then at a later stage integrate your thoughts into the write up if the subject so demands.

Remember that writing ability is not always in born, it can be attained through hard work. So if you are not a natural writer you can be a good writer with lots of hard work.

Most of the seo content need not be romantic or stylish. If you can describe well in simple english and properly with correct integration of keywords then you are on the right path to be a content writer…..seo content writer….ooops!    

Liven Your Website

Search Engine Optimization & Content Writing
We provide complete SEO services Higher Search Engine Rankings Greater Visitor Traffic

 

Web Site Promotion Campaign

Research & Analysis
• Defining Goals & Concept.
• Core Focusing – Prime Objectives.
• Analyzing Keyword Prominence.
• Web Presence & Popularity.

Content Writing Service

• Highly Optimized Informative Content (Web Pages).
• User Acceptance & SE Indexing.
• Keyword Structuring based on Symantec Indexing.
• Additional Content (On Site)***

On Page Optimization:
• Content Creation
• Meta Tag Descriptions – SEO – Optimum SE Indexing.
• Optimizing Internal Architecture & Site Design.
• Internal Linking.
• Creation – Additional Pages.

Off Page Optimization:

• Placement Major SE and Directories.
• Off Page Content Creation – Articles – Blogs etc.
• Off Page Indexing
• Forum Participation.
• Authoritative Back Link Creation.
• Page Rank Increment (Google).
• Promotional Site Development & Domains.***
• SEO Marketing – Groups.
• Social Networking.
• Web Saturation …
***Additional Charge Note: Website Promotion Campaign is an extensive exercise. The above activities play important part in shaping your web sites Net presence in major Search Engines. Higher ranking are achieved on targeted search terms. The purpose can be any…

• Online Business – Ecommerce – Eshopping.
• Online Product Sales B2B & B2C.
• Awareness Campaign.
• Advertisement.
• Branding Exercise.
• Popularity.
• Networking.
• Increasing Dealer Base.
• Increasing Client Network.
• Payment Transaction.
• Online Services & Consultancy.
• Information Transmission …

Prospective Clients:

• Public Enterprises
• Government Concerns
• Industrial Houses
• Private Business
• Major NGOs
• Self Employed Professionals
• Personal Web Sites …

Methodology: The above activities promote web sites to higher rankings for higher visibility and greater targeted visitor traffic. The period of effective & visible increment in web site performance is eight months onwards for old sites i.e. more than 1 ½ Years old. And 1 ½ years on wards for new sites. The complete strengthening and peak performance of web site is achieved in a period of two years.

Web Live Services
Uday Patel (SEO)(Content Writer)
Contact: pateluday90@hotmail.com
Mobile: 9755089323

Site Optimization Basics

To newbie in site optimization the best approach is to understand and improve upon the following:

Know about Internet technology …its basics

Learn all you can about web design …a little bit of html

You need to have a good idea of internal architecture of websites.

Improve your writing …this is must, you cannot optimize site without being a good seo content writer…else you will have to share your revenue with a content writer.

Learn about server hosting technology.

When you have understood the basics you can move to the next step…

Start writing short articles improve upon them and be diverse in your knowledge of subject so you cana write well on many subjects abd fluently. Get a little grammer that is necessary for writing content.     

You are free to contact me for guidance.

SEO – Content Writer

That’ how I begin with - telling people that I am a content writer,  writing articles, for websites and blogs since many years.  I have published many articles on travel and Indian wildlife. I can write on any subject though. I have written articles on relationship, food, travel and culture.

Then I tell them that I am an seo content writer and oof! explain what it is. Then I ask them if they wish to get their site optimized for higher ranking in Google, Yahoo, Msn etc. and oof! explain.

Why?

For this is where my bread and butter comes from. I am an SEO or Search Engine Optimizer and Content writer working freelance and earning my keep. 

I provide complete web site promotion services (SEO) to my clients.  

I have just started this blog so more later….

Have some good reading here …..Tiger Tales