Latent Semantic Indexing

The genesis of Internet is understanding and processing human writeup and expression used in texts online. As www advances technology creeps in faster. The understanding and indexing of contents bu SE algorithms is one such phenomenon.

LSI indexing is done using a mathematical technique called singular value denomination. I do not go deep into this neither. The essence of this write up is that language processing online is coming closer to understand words better – those written by humans.

How LSI works is to complex too understand except those who are specialist. What can be derived is that the algorithms understand correlated terms and phrases. This has introduced a new dimension in writing for the web. Single keyword repetition was much widely followed practice till search engines started negating it or on some instance penalizing the document.

Hence in effort to make search engines understand your write up better use a cloud of words that are closely related. The words should be placed naturally and not forced into the matrix. This are now essential practice in search engine optimization whence taking care of on page factors. Seo re engineering of contents have become a must.

Read my earlier blog to understand semantics in simple words.

Using semantics in your web contents

If you look at the meaning of semantics you will find that it is understanding the meaning of words. Lot of definitions exist and I find it is more for those interested in content writing linguistic semantics holds true.

In their efforts to understand written stuff on websites and blogs search engines use LSI or latent semantic indexing. The algorithms use natural human language processing in order to understand contents better. But one need not know all the blah blah of these terms. What is required is a sensible approach to writing contents online.

While writing on website it is a good practice to induct words that are semantically related. This way it facilitates the search engines to correctly understand the topic hence correct focusing. Another benefit is that you do not have to indulge in excessive keyword inclusion. This needs practice and understanding a good number of words in your vocabulary.

Example: Say you are writing on birds, then in your write you would certainly use the word avian as well. Hence creating a cloud of related words in your content would result in better performance. But this has to be done in a natural way as you form sentences. Just remember either you have a reasonable list of semantically related words and phrases or you limit the usage of few that you have.

Mind Your Keyword Usage

Since the Panda Update things have changed dramatically. Not that it was unexpected. The kind of trash content the advertisement sites had offered no purpose being up on the SERPs.

In all my years I have learned that there are basic principles that the sites should adhere to. This in spite of search engine toleration.

Similarly in case of keyword usage it should be natural. But a large number of similar word will prove disastrous. Use few instances of search terms you are targeting that to keep the topic of the content in mind.

Website Content Parameter

Writing contents on website is not easy. It is unlike copy writing or writing articles, blogs, ads etc. Website content writing begins with content creation and creating a sound link architecture. For this lot of research is required. Once you have created page summary then decide which page has got greater relevancy to the topic.

A site architecture is an important element of the website since it justifies the contents.  Content should always be created keeping topic relevancy in mind. The theme of design is also important since it helps convey the sites offering well.

The matter on the website should be arranged neatly an in orderly fashion. In very short para a writer has to deliver meaning since web visitors do not read the page matter extensively.

The keyword profile should always be low so to avoid spamming. Always keep in mind  parameters that search engine have set. Use of semantic words should always be done in writing for the websites. Hence it is important that  you keyword analysis is very good. This comes with time and experience since in spite of all this your write on page should appear appealing and persuasive.

The write up should conform to guide line that the search engines have set in. Avoid putting a lot of flair in your writing since it does not make sense and makes it more like advertisement. Visitors prefer sound unique informative text on the page.

The writing on the page should convince the visitor into believing what the site offers.  Lot of websites lose on the SERP due to bad piece of gibberish on the pages. The clients idea of a web page is completion, whatever text he or the designer comes up with.

Many website owners have yet to take their page content seriously. With recent updates Google has succeeded in clearing lot of this text. The search engine desire for the best informative pages on the top of the SERPs and why not.

Hence for serious website owners hiring a good content writer is a must.  The website writer should be familiar with search engine optimization technique. If he is than the site will surely find favor with major search engines. Do not save money here.

Writing Compelling Content on website

Seo Content Writing on web pages is actually a part of web design and development. But very few design firms actually have a competent content writer.

The contents should impress the visitor and there should be some ad elements to your content like what copywriters provide to Ad agencies.

Visitors do not read full content so use tag lines to tell the visitor what is the key topic of the web pages.  In all pages the title and meta tags should be unique else your site will not perform well. Highlight important words using CSS and define terms using h1, h2 and h3 tags on the page. These tags should strictly be topic related and the hierarchy should be set by you keeping the relevant importance of your web page and the search term targeted.

These are important elements for search engine optimization for website promotion and makes the web page useful to the web visitors, best taken care during the web designing process. The web page design should be easy to navigate from one important link to another and relevant content finding should be made easy by proving well placed internal links which do not open in a new window.

What ever the number of pages your website contains, make sure that each has something new to offer. The Url and Title should define the topic well. If the URL does not contain topic related keywords than rename the resource URLs and use redirect to direct the old url to new url if substantial back links point to it.

The existence of a website page is to provide something useful to the site visitors. This should always be kept in mind. Even if the page is meant for advertisement the ratio of content to ads should be in the favor of the content. This is in order to provide useful.

Keep the content in well defined blocks and set the pattern for all web pages as the same. You should provide additional information about the product and service Vis a Vis its technology, market position etc.

You can add one or two out going links to site that provide useful additional information on terms which are not elaborated on your web pages. This if done correctly will increase the value and uniqueness of website content.

The addition of key words should be done naturally along with the inclusion of semantic terms which explains your topic or concept better. The key word density is not so important now a days but if you can increase the keyword density naturally to five to six percent it will help with many search engines.

Content Writing : Where to place links

When writing seo contents on a website or writing a promotional article it is important to know where to add your promotion links.

Remember an external link(promotional for seo) running away from you website or the article is actually meant to deliver additional info or explanation of some term. The term is part of the content but it is not explained in depth as such in the body, hence a link leads to that page which offers satisfactory answer. In this way the page delivering information is naturally rated high and gets valued back links for that page.
You can understand me better if you see Wikipedia and how they have given external links to terms which needs further explanation.

If you consider writing a informational piece or highlighting a product or the service. The first paragraph you are going to write is going to be introductory highlighting basic information. In an introductory paragraph do you need to add external links for further information …my logic says no!

You should place an external link in the body (middle) of the article of web page content where the high tech stuff goes and so it needs explanatory links to make the reader understand what the term, related technology, or related product is all about.

For a good seo writing the writer must revolve the whole content around the targeted phrase. For example if you are writing on tiger safari the article should revolve around the excursion in the park. If you add a piece on tiger conservation, it is definitely an another subject which demands a separate article.

In a Indian tiger safari article, one can give an external link to terms such as tiger reserves, Indian mammals, Indian birds and park guides.  Around the external link should reside terms which are naturally close..well as close as possible….see the bold above.

But if you give an external link to tiger conservation in India which is about saving the tiger and is distantly related to tiger safari which is about an excursion in a park to see the tiger…I will not think very highly of the link. In short relevancy is the key if you wish for a well focused representation on the search engines.

The external link can go in the last paragraph as well since it is usually explanatory and much more in depth than the first paragraph.

Lots of search engine optimizers talk about out going links and page rank dilution. But if a website content or an article is not giving external links to unfamiliar terms contained then it is poor in rating. So if you have placed justified external links on the body of your home page, I don ‘t think you will be loosing page rank. But the number of outgoing links should be limited.

The programmers of algorithms, I am sure would be think on these term when trying to justify the weight age of the article …content and the external and back links related with it. Sound logic is going to matter in search engine optimization. The search engines will never reveal their secrets..so start thinking.

Back Links for Seo

Read my write up on back links for web promotion. Find all about creating weighted links given preference by major search engines.

Website Content: Mind your language

When writing website content your language matters. When you write seo content you have to add few keywords for correct indexing of the site. Now here lies the trouble….

Since keywords may not be a natural element of your content, but still you have to embedding them in your content. And it is not easy many times but if you have done your homework right you will succeed.

Website content matters both for the user and the search engine whereas the user decides the search engine indexes.

Well written content means higher conversion. Proper utilization of keywords means better indexing and ranking.

I have seen websites with content which is balderdash but keywords are there no doubt so the site is visible…but conversions? Only the client knows.

No one bothers to read full content on the website….visitors scan. So write neat and small paragraph with proper formatting with bold and underline…few important words here and there…do not over do.

Create tag lines on the website ..web designers…hardly do. This will inform the visitor what the website is offering.

Try your best to induct keywords as naturally as you can. Learn a little bit of grammar. Over use of keywords will not help on the contrary it will lead you site to being banned by major search engines for that particular keywords.

Rather you can create keyword prominence as below:

• tiger
• Bengal tiger
• Indian tiger
• white tiger
• wild tiger
• tiger safari
• tiger tour
• endangered tiger

This way you can safely increase keyword density  without getting penalized. But if you use the word “tiger” nth number of times then may the search engines protect you…he.he

This is an important element of on page search engine optimization.

Research the subject well before writing.

On page and Off page content

In website promotion the on page and off page content matters a lot. It’s all about writing both unique content and general information in the text.

Since induction of latent semantic or LSI the natural human language processing has come out to be more accurate for the search engines namely Google.This does not mean that all rare extremely describable and relevant word is all that the seo content should contain.

A good content is seo content with minor twist and turn here and there depending upon the way the search engines index.

The text should contain matter of general importance and unique description that is highly relevant to the subject concerned. Say for example if it is about eco-tourism then you should be sticking clearly to the subject, a beach vacation, or business travel content should not be in there.

It is tempting to include highly popular keywords that are related but not particularly to the niche service offered in that field. So mixing up content dedicated to eco-tourism with other types of travel for greater visibility might increase number of visitor seeking beach resorts and not places to see tiger at a National park.

This visibility is useless and frustrating since a larger number of hits is not bringing any inquiries or conversions. Highly targeted search terms though less in number can be extremely rewarding than a confusing mix up leading to nowhere. On page content writing is best inducted during the web design process and development of the website. Else lot of web page edition will be required.

Optimizing your web pages

When you move into optimizing a web site the fundamental task is to look at the contents since that is where the major seo impact is going to come from.  When I say content I mean that including title and Meta tags.  This is difficult to explain to some that title description and keyword tags have to be written by a search engine optimizer who is a good content writer.

My boss at the seo firm that I was working at would not let me have a go at the title tag since he thought he was good at it…which he was but not always.

If I tried to express my opinions on tags over which I did not agree, he would politely inform me that I am only responsible for content. But a boss being a boss I never brought forward this argument of mine.    

I was a seo senior and team leader I was doing my job well as optimizer both on page and off page as well. Here I bring forth my experience.

Writing good title, Meta tags comes with experience and analyzing algorithms of major search engines. Writing title is easy some think…include your primary keywords…yes true…but search engines keep on tweaking their algorithms. So what impact will a title have on the train of keywords that a website has to be promoted? Or are you going to leave title tag to impact primary keywords and develop secondary search term optimization to content and back link creation…try it!    Same thing applies to Meta tags although some search engines do not give weight age to them.

The above elements only inform what the website is about and that is how they should be written, without spamming. Write a title with primary keywords including what people type along with them so that you can be effective on at least few more keywords.    

Ex. Custom website design company on Internet for affordable web development.

Keywords in title…website…web… design…development…affordable…Internet…custom…company

Use a good keyword count tool and work out the number of effective keywords you can come up from the title. You can work out a similar exercise with regards to meta description …keeping the number of characters to 230 or 255 max.