When writing seo contents on a website or writing a promotional article it is important to know where to add your promotion links.

Remember an external link(promotional for seo) running away from you website or the article is actually meant to deliver additional info or explanation of some term. The term is part of the content but it is not explained in depth as such in the body, hence a link leads to that page which offers satisfactory answer. In this way the page delivering information is naturally rated high and gets valued back links for that page.
You can understand me better if you see Wikipedia and how they have given external links to terms which needs further explanation.

If you consider writing a informational piece or highlighting a product or the service. The first paragraph you are going to write is going to be introductory highlighting basic information. In an introductory paragraph do you need to add external links for further information …my logic says no!

You should place an external link in the body (middle) of the article of web page content where the high tech stuff goes and so it needs explanatory links to make the reader understand what the term, related technology, or related product is all about.

For a good seo writing the writer must revolve the whole content around the targeted phrase. For example if you are writing on tiger safari the article should revolve around the excursion in the park. If you add a piece on tiger conservation, it is definitely an another subject which demands a separate article.

In a Indian tiger safari article, one can give an external link to terms such as tiger reserves, Indian mammals, Indian birds, park guides and Bengal tiger. See the tiger at Kanha National Park. Around the external link should reside terms which are naturally close..well as close as possible….see the bold above.

But if you give an external link to tiger conservation in India which is about saving the tiger and is distantly related to tiger safari which is about an excursion in a park to see the tiger…I will not think very highly of the link. In short relevancy is the key if you wish for a well focussed representation on the search engines.

The external link can go in the last paragraph as well since it is usually explanatory and much more in depth than the first paragraph.

Lots of search engine optimizers talk about out going links and page rank dilution. But if a website content or an article is not giving external links to unfamiliar terms contained then it is poor in rating. So if you have placed justified external links on the body of your home page, I don ‘t think you will be loosing page rank. But the number of outgoing links should be limited.

The programmers of algorithms, I am sure would be think on these term when trying to justify the weight age of the article …content and the external and back links related with it. Sound logic is going to matter in search engine optimization. The search engines will never reveal their secrets..so start thinking.

When writing website content your language matters. When you write seo content you have to add few keywords for correct indexing of the site. Now here lies the trouble….

Since keywords may not be a natural element of your content, but still you have to embedding them in your content. And it is not easy many times but if you have done your homework right you will succeed.

Website content matters both for the user and the search engine whereas the user decides the search engine indexes.

Well written content means higher conversion. Proper utilization of keywords means better indexing and ranking.

I have seen websites with content which is balderdash but keywords are there no doubt so the site is visible…but conversions? Only the client knows.

No one bothers to read full content on the website….visitors scan. So write neat and small paragraph with proper formatting with bold and underline…few important words here and there…do not over do.

Create tag lines on the website ..web designers…hardly do. This will inform the visitor what the website is offering.

Try your best to induct keywords as naturally as you can. Learn a little bit of grammar. Over use of keywords will not help on the contrary it will lead you site to being banned by major search engines for that particular keywords.

Rather you can create keyword prominence as below:

• tiger
• Bengal tiger
• Indian tiger
• white tiger
• wild tiger
• tiger safari
• tiger tour
• endangered tiger

This way you can safely increase keyword density for a website on tiger without getting penalized. But if you use the word “tiger” nth number of times then may the search engines protect you…he.he

This is an important element of on page search engine optimization.

Research the subject well before writing.

Let’s forget seo for the time being. We will discuss content writing basics for now. To repeat, to be a good search engine optimizer you should be able to  write.

Why?

It is straight forward that search engines understand the written word though not exactly as the humans percieve.

Search engines have a program for semantic indexing that is more popularly referred to as Latent semantic indexing. This is natural language processing techinque that acurately pin points what the written matter is about. The process is mathematical in nature and the program is designed using  intense logic that is the reason for its accuracy.

In order to present a correct picture of your website all written matter should accurately point towards the subject.

For example if your site is a tea website selling tea bags online, then you should be able to describe accurately the category tea and the process of buying online, in the website content and other written material associated with the off page promotion of the organic tea shopping site.

For example see my clients “tea” site which, I targeted on search term “buy tea online“. This web site is on hot tea beverage, selling many varities of tea. Notice how I have written about tea in the content on the home page including other targetted keywords as organic green tea, black tea and other tea leaf search terms. It is a combination of both the seo content and home page content for the user. The ability to integrate both the element is useful for search engine ranking and usability for higher convertion ratio. 

Also go through the relational pages -  green tea and black tea as well as Assam tea and masala chai page. The pages need some more working on which will be done soon.

When you read content on properly optimized site you will get an idea of how the seo content is written.

But the first step is to learn to write. That which is….take a subject or a matter and write few lines about it. Keep on doing this till you are able to describe better and better in few lines. Then at a later stage integrate your thoughts into the write up if the subject so demands.

Remember that writing ability is not always in born, it can be attained through hard work. So if you are not a natural writer you can be a good writer with lots of hard work.

Most of the seo content need not be romantic or stylish. If you can describe well in simple english and properly with correct integration of keywords then you are on the right path to be a content writer…..seo content writer….ooops!    

Search Engine Optimization & Content Writing
We provide complete SEO services Higher Search Engine Rankings Greater Visitor Traffic

Web Site Promotion Campaign

Research & Analysis
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• Analyzing Keyword Prominence.
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• Highly Optimized Informative Content (Web Pages).
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Off Page Optimization:

• Placement Major SE and Directories.
• Off Page Content Creation – Articles – Blogs etc.
• Off Page Indexing
• Forum Participation.
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• Page Rank Increment (Google).
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***Additional Charge Note: Website Promotion Campaign is an extensive exercise. The above activities play important part in shaping your web sites Net presence in major Search Engines. Higher ranking are achieved on targeted search terms. The purpose can be any…

• Online Business – Ecommerce – Eshopping.
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Web Live Services
Uday Patel (SEO)(Content Writer)
Contact: pateluday90@hotmail.com
Mobile: 9755089323

That’ how I begin with - telling people that I am a content writer,  writing articles, for websites and blogs since many years.  I have published many articles on travel and Indian wildlife. I can write on any subject though. I have written articles on relationship, food, travel and culture.

Then I tell them that I am an seo content writer and oof! explain what it is. Then I ask them if they wish to get their site optimized for higher ranking in Google, Yahoo, Msn etc. and oof! explain.

Why?

For this is where my bread and butter comes from. I am an SEO or Search Engine Optimizer and Content writer working freelance and earning my keep. 

I provide complete web site promotion services (SEO) to my clients.  

I have just started this blog so more later….

Have some good reading here …..Tiger Tales