Writing Compelling Content on website

Seo Content Writing on web pages is actually a part of web design and development. But very few design firms actually have a competetant content writer.

The contents should impress the visitor and there should be some ad elements to your content like what copywriters provide to Ad agencies.

Visitors do not read full content so use tag lines to tell the visitor what is the key topic of the web pages.  In all pages the title and meta tags should be unique else your site will not perform well. Highlight important words using CSS and define terms using h1, h2 and h3 tags on the page. These tags should strictly be topic related and the hierarchy should be set by you keeping the relevant importance of your web page and the search term targeted.

These are important elements for search engine optimization for website promotion and makes the web page useful to the web visitors, best taken care during the web designing process. The web page design should be easy to navigate from one important link to another and relevant content finding should be made easy by proving well placed internal links which do not open in a new window.

What ever the number of pages your website contains, make sure that each has something new to offer. The Url and Title should define the topic well. If the URL does not contain topic related keywords than rename the resource URLs and use redirect to direct the old url to new url if substantial back links point to it.

The existence of a website page is to provide something useful to the site visitors. This should always be kept in mind. Even if the page is meant for advertisement the ratio of content to ads should be in the favor of the content. This is in order to provide useful.

Keep the content in well defined blocks and set the pattern for all web pages as the same. You should provide additional information about the product and service Vis a Vis its technology, market position etc.

You can add one or two out going links to site that provide useful additional information on terms which are not elaborated on your web pages. This if done correctly will increase the value and uniqueness of website content.

The addition of key words should be done naturally along with the inclusion of semantic terms which explains your topic or concept better. The key word density is not so important now a days but if you can increase the keyword density naturally to five to six percent it will help with many search engines.

Optimizing your web pages

When you move into optimizing a web site the fundamental task is to look at the contents since that is where the major seo impact is going to come from.  When I say content I mean that including title and Meta tags.  This is difficult to explain to some that title description and keyword tags have to be written by a search engine optimizer who is a good content writer.

My boss at the seo firm that I was working at would not let me have a go at the title tag since he thought he was good at it…which he was but not always.

If I tried to express my opinions on tags over which I did not agree, he would politely inform me that I am only responsible for content. But a boss being a boss I never brought forward this argument of mine.    

I was a seo senior and team leader I was doing my job well as optimizer both on page and off page as well. Here I bring forth my experience.

Writing good title, Meta tags comes with experience and analyzing algorithms of major search engines. Writing title is easy some think…include your primary keywords…yes true…but search engines keep on tweaking their algorithms. So what impact will a title have on the train of keywords that a website has to be promoted? Or are you going to leave title tag to impact primary keywords and develop secondary search term optimization to content and back link creation…try it!    Same thing applies to Meta tags although some search engines do not give weight age to them.

The above elements only inform what the website is about and that is how they should be written, without spamming. Write a title with primary keywords including what people type along with them so that you can be effective on at least few more keywords.    

Ex. Custom website design company on Internet for affordable web development.

Keywords in title…website…web… design…development…affordable…Internet…custom…company

Use a good keyword count tool and work out the number of effective keywords you can come up from the title. You can work out a similar exercise with regards to meta description …keeping the number of characters to 230 or 255 max.