Content Writing : Where to place links

When writing seo contents on a website or writing a promotional article it is important to know where to add your promotion links.

Remember an external link(promotional for seo) running away from you website or the article is actually meant to deliver additional info or explanation of some term. The term is part of the content but it is not explained in depth as such in the body, hence a link leads to that page which offers satisfactory answer. In this way the page delivering information is naturally rated high and gets valued back links for that page.
You can understand me better if you see Wikipedia and how they have given external links to terms which needs further explanation.

If you consider writing a informational piece or highlighting a product or the service. The first paragraph you are going to write is going to be introductory highlighting basic information. In an introductory paragraph do you need to add external links for further information …my logic says no!

You should place an external link in the body (middle) of the article of web page content where the high tech stuff goes and so it needs explanatory links to make the reader understand what the term, related technology, or related product is all about.

For a good seo writing the writer must revolve the whole content around the targeted phrase. For example if you are writing on tiger safari the article should revolve around the excursion in the park. If you add a piece on tiger conservation, it is definitely an another subject which demands a separate article.

In a Indian tiger safari article, one can give an external link to terms such as tiger reserves, Indian mammals, Indian birds, park guides and Bengal tiger. See the tiger at Kanha National Park. Around the external link should reside terms which are naturally close..well as close as possible….see the bold above.

But if you give an external link to tiger conservation in India which is about saving the tiger and is distantly related to tiger safari which is about an excursion in a park to see the tiger…I will not think very highly of the link. In short relevancy is the key if you wish for a well focussed representation on the search engines.

The external link can go in the last paragraph as well since it is usually explanatory and much more in depth than the first paragraph.

Lots of search engine optimizers talk about out going links and page rank dilution. But if a website content or an article is not giving external links to unfamiliar terms contained then it is poor in rating. So if you have placed justified external links on the body of your home page, I don ‘t think you will be loosing page rank. But the number of outgoing links should be limited.

The programmers of algorithms, I am sure would be think on these term when trying to justify the weight age of the article …content and the external and back links related with it. Sound logic is going to matter in search engine optimization. The search engines will never reveal their secrets..so start thinking.

On page and Off page content

In web promotion the on page and off page content matters a lot. It’s all about writing both unique content and general information in the text.

Since induction of latent semantic or LSI the natural human language processing has come out to be more accurate for the search engines namely Google. This does not mean that all rare extremely describable and relevant word is all that the seo content should contain.

A good content is seo content with minor twist and turn here and there depending upon the way the search engines index.

The text should contain matter of general importance and unique description that is highly relevant to the subject concerned. Say for example if it is about eco-tourism then you should be sticking clearly to the subject, a beach vacation, or business travel content should not be in there.

It is tempting to include highly popular keywords that are related but not particularly to the niche service offered in that field. So mixing up content dedicated to eco-tourism with other types of travel for greater visibility might increase number of visitor seeking beach resorts and not places to see tiger at a National park.

This visibility is useless and frustrating since a larger number of hits is not bringing any inquiries or conversions. Highly targeted search terms though less in number can be extremely rewarding than a confusing mix up leading to nowhere. On page content writing is best inducted during the web design process and development of the website. Else lot of web page edition will be required.

Optimizing your web pages

When you move into optimizing a web site the fundamental task is to look at the contents since that is where the major seo impact is going to come from.  When I say content I mean that including title and Meta tags.  This is difficult to explain to some that title description and keyword tags have to be written by a search engine optimizer who is a good content writer.

My boss at the seo firm that I was working at would not let me have a go at the title tag since he thought he was good at it…which he was but not always.

If I tried to express my opinions on tags over which I did not agree, he would politely inform me that I am only responsible for content. But a boss being a boss I never brought forward this argument of mine.    

I was a seo senior and team leader I was doing my job well as optimizer both on page and off page as well. Here I bring forth my experience.

Writing good title, Meta tags comes with experience and analyzing algorithms of major search engines. Writing title is easy some think…include your primary keywords…yes true…but search engines keep on tweaking their algorithms. So what impact will a title have on the train of keywords that a website has to be promoted? Or are you going to leave title tag to impact primary keywords and develop secondary search term optimization to content and back link creation…try it!    Same thing applies to Meta tags although some search engines do not give weight age to them.

The above elements only inform what the website is about and that is how they should be written, without spamming. Write a title with primary keywords including what people type along with them so that you can be effective on at least few more keywords.    

Ex. Custom website design company on Internet for affordable web development.

Keywords in title…website…web… design…development…affordable…Internet…custom…company

Use a good keyword count tool and work out the number of effective keywords you can come up from the title. You can work out a similar exercise with regards to meta description …keeping the number of characters to 230 or 255 max.